UTM Parameters and QR Codes for Campaign Tracking

Offline marketing has traditionally been hard to measure. UTM parameters solve this by tagging URLs with campaign, source, and medium data that Google Analytics captures when users scan your QR codes.

Build UTM URLs with our free UTM builder, then generate QR codes from the tagged URL. Use consistent naming conventions: utm_source for the platform (flyer, billboard), utm_medium for the channel (print, outdoor), and utm_campaign for the specific promotion.

Compare scan performance across locations by using utm_content for different QR code placements. A flyer QR code and a poster QR code in the same campaign should have different utm_content values.

Review UTM data in Google Analytics under Acquisition > Campaigns. Look for spikes corresponding to campaign launch dates. Combine with geographic data to identify high-performing regions.

Document your UTM naming conventions in a shared spreadsheet so your team stays consistent across campaigns.